In conjunction with the Rawlings Sport Business Management Program, Gateway Motorsports Park conducted extensive fan surveys following its 2017 and 2018 INDYCAR and NASCAR events. As a result of the surveys, changes have been made to provide a better race day experience for fans. These include the addition of more premium seating options, streamlined branding and naming for seating sections and upgrades to video screens in the grandstand area. Additionally, the surveys provided detailed information regarding fans’ likes and needs for season tickets packages. Now, fans will be able to secure upgrades like souvenir program vouchers and multiple parking options at the time of their original ticket orders.