As part of its innovative life coaching program, Maryville introduced two digital life coaches: Mya and Emma. Representing Maryville’s diverse student body, Mya and Emma guide both prospective and newly enrolled students through their first few months at the University and beyond. They provide 24/7 access and service to students whenever help is needed.
Instead of impersonal training or sifting through pages and pages of information, Mya and Emma provide a highly personal way of connecting with students and setting them up for success. The digital life coaches help students figure out how to fill their FAFSA application paperwork, share information about Maryville traditions and advise on academic and career planning.
Mya and Emma are powered by artificial intelligence and animated using computer-generated imagery. They process complex information, take input and respond accordingly in real time, similar to human interactions. Mya and Emma also learn over time. The more questions a student asks Mya or Emma, the smarter and more helpful they get. “Maryville is leveraging digital people to create an unparalleled student service experience,” said Jennifer McCluskey, PhD, vice president for student success.
“Life coaching, from both people and digital humans, who know our students, know their likes and dislikes, and their personalized learning styles, gives our students a feeling of comfort, familiarity and ease, and connects them to the Maryville community from the minute they first apply.”